![]() ![]() There are a range of industry standards that should be adhered to to ensure that qualitative research will provide reliable results. So, how can qualitative research be conducted with reliability? However, clients would not commission qualitative studies if there was no sense that the results would be reliable, that they could make confident decisions based on the results. Qualitative research is about discussion, about delving into topics in depth, getting beneath the surface. ![]() If a qualitative research project is reliable, it will help you understand a situation clearly that would otherwise be confusing. ![]() Because, although the term ‘reliability’ is usually applied as a concept for testing or evaluating quantitative research, the idea is also used in all kinds of research. If you commission a qualitative research or evaluation project, how can you be sure it is reliable? Don’t you need statistics to make research reliable? No. Reliability is a concept that refers to producing consistent results time after time. ![]()
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